Innovative Marketing

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Innovative use of online and offline marketing ensures we present your property in the best possible way to the largest possible audience.

THE POWER OF OUR BRAND

By now you will have come across our unique and powerful leading heritage brand – rich in character and undoubtedly standing out amongst other agencies for all the right reasons and now further enhanced with our separate luxury sector. Established in 1977, our brand developed through the years, weathered economic challenges and to this day undergoes regular reviews to ensure that we move with the times. From National advertising and press campaigns, beautiful and tactile brochure and print to our shop premises, staff and fleet of vehicles spread across the most beautiful part of the country, the English Lake District. Our name and brand is synonymous with quality self-catering holidays and reaches out to millions of holidaymakers each year.”

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WEB PRESENCE
Our websites complement and of course act as our ‘shop windows’ we invest heavily to ensure they are the very best. Everything from web design to photography has been carefully considered in line with the luxury market to which we are appealing; the combination of visual engagement, usability and effective website management works to ensure the continued success of the Lakelovers property portfolio.

New clients looking for a ‘luxury’ break cannot fail to find our leading heritage brand home portfolio when searching for the perfect getaway in our Lake District; our websites receive 1 million visits annually (generating 6.9 million page views) thanks to our highly developed SEO techniques and engaging web design.

TRAILBLAZING
As pioneers in the luxury market, our heritage brand has led the way for more than four decades. From our humble beginnings as a true ‘cottage start-up business’, we have evolved to become a respected well-established brand with more than 100 unique luxury properties. Whilst expansion of our luxury property portfolio is key, in growing the business we will not compromise on the unique personal standards and service that our brand promises and we are always fortunate to sit alongside our sister Lakelovers brand. In only inviting properties to join our luxury brand portfolio that provide the ‘hall marks’ of Visit England ‘gold’ and 5 star accolades, we have established a loyal repeat client base who trust us to deliver. These unique qualities and focus on properties which are beyond the norm ensure high booking levels across our whole portfolio.

Brunt House

 

EXTENSIVE ONLINE INVESTMENT

Along with our team of commercial consultants we are constantly working away to improve and maintain our profile and presence on all the major search engines, so that when our customers are searching for holidays in the Lake District you can be sure that we’ll be there. Significant time and investment is allocated each year to ensuring that we capitalise on this growing sector. Our engagement online doesn’t stop there – Our Social media campaigns have demonstrated a rich source of interest in Lakelovers and ultimately its far reaching capabilities produce results for us all. From competitions and reviews to fun and engaging campaigns, our social media presence further supports our strong brand and desire to engage on a more personal level with all our holidaymakers, past present and future.

E-MARKETING AND DATABASE MAILINGS

It will be no surprise to you that keeping in touch with our customers is important. They enjoy to receiving news about new properties, special offers, local events and our general activities. We send mail shots out every month throughout the year to our ever growing databases. However we recognise the need for these to be rich and informative in content and for the recipients to have a genuine interest in holidaying in the Lake District. We constantly monitor feedback, review and tailor our activities accordingly. Equally we are emphatic in our approach to new customer and understand as the number of our properties increase from year to year, so does the need to increase the number of new visitors to the area.

NATIONAL ADVERTISING CAMPAIGNS

Throughout the year we commit to various campaigns using National press, editorial and magazine entries. This is not an inexpensive method but bears fruit year after year. Careful analysing of our results helps us to focus on genuine advertising that produces legitimate interest in Lake District Holidays both nation and worldwide…The Personal touch.
Our call centre is open 7 days a week 9.30am to 5.30pm Monday to Saturday and 10am to 2pm Sunday. We know many people like to speak to someone when booking their holiday so we do not underestimate the need for friendly, knowledgeable and personable individuals to be on hand to answer any holiday query from prices to individual characteristics of your property. We have an extremely prominent high street presence both attracting many holidaymakers through our doors often whilst on holiday through other agencies or taking advantage of short break in the area, often on a fact finding mission!

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